Designing beautiful creative for London's biggest regeneration project
Emerging over 20 years, spanning 150 acres, creating 7 new London neighbourhoods. Greenwich Peninsula is one of Europe's biggest and most ambitious regeneration projects, and I was lucky enough to spend a year working with them in my role as Art Director at routesix.
The development's scale and duration meant Greenwich Peninsula needed to attract immediate buyers as well as creating long-term awareness of the Peninsula for all of its visitors. I was drafted to help design and art direct emails and landing pages for all kinds of these campaigns: from event invitations and sales emails, to press releases, exhibition openings and editorial pieces.
(with CGIs by the incredible Uniform AV Team)