When I moved to London, I was convinced I wanted to work for the BIG AGENCIES on BIG ACCOUNTS. I admit, I still can't help but get a little envious when I see those blockbuster TV spots or massive million-pound takeovers of Oxford Circus.
But, having now spent 5 years in the industry, I very quickly came to realise that it wasn't all it was cracked up to be; my clients — especially startups — who HAD employed the big agencies got so caught up in the bureaucracy, management loops, and were such small-fry accounts to those agencies that the output inevitably turned out dull and everybody's time got wasted.
The clients got angry, the work was ill-fitting, and the other creatives had nothing to work with; there's only so much lipstick one can put on a pig. But at least the agencies still got a shitton of money for it, so I guess someone benefitted.
I'm tired of it. I'm tired of seeing brilliant clients and brilliant products getting stifled by bad creative, unclear messaging, or awkward branding. It's why I made Mighty, because I wanted an agency with a clear premise:
REALLY HONEST WORK,
REALLY SIMPLY PRICED.
Here's the deal: you get access to a boatload of copywriting, print, pitching, presentation and digital experience, all for a simple day rate. That's it. I'm not here to flog you marketing automation, programmatic, or blockchain, mostly because I don't know what any of that is.
I care solely about making your message clear. I care about making it easy to understand, compelling, and nice to look at - regardless of what that message is, where you're putting it, or how big your company is. You'd be amazed at how often that bit gets overlooked. But I've done it for massive cruise ship companies all the way down to the nichest of B2B startups. And I'd love to do it for you too.
From rewriting a company's pitch to just designing a graphic, my approach is simple: I wouldn't give you any work I wouldn't personally put my stamp on. It's the ultimate test of a client-agency relationship, and I'll almost certainly regret setting such a firm standard. But trust me, for both our sakes, it's worth it: you're paying for creative, after all — we both deserve to be proud of it and I want to put you on this website too.
So why not get me in for a day?